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PRIMARY COLOR

eQ’s primary color is blue, the accent color is red, the neutral color is grey, and the special color is orange. Our goal is always to maintain the visual integrity of our brand colors.

The blue in eQ is a vigilant, honest and a just partner for you. The red dash completing eQ is a bold and fearless companion who will always stay true, and the silver-grey swoosh is a sign of the heights we can soar, with the three best qualities of eQ: Insight, Integrity, and Innovation.

ACCENT COLOR

Our accent colors are selected very carefully. These colors can be bold or vivid and are used sparingly to emphasize, contrast, or create rhythm.

NEUTRAL COLOR

A perfect touch of our warm neutrals allows the primary bold colors to shine in their glory. These colors always bring a visual balance for us to be bold and yet remain elegant in our approach towards our solutions.

PRIMARY COLOR
#2E3192
ACCENT COLOR
#ED1C24
NEUTRAL COLOR
#D1D3D4
SPECIAL COLOR

Orange holds a very special meaning for us. It brings the feeling of joy, warmth, sunshine, enthusiasm, creativity, success, and encouragement. This colour keeps on giving us the extra oomph when needed.

SPECIAL COLOR
#C96628
PRIMARY PALETTE

Our primary palette uses bright colors to show the boldness of our brand. These colors are logically used throughout our products and marketing collaterals to guide and highlight the important points.

Blues
  • 7687 C
  • #2E3192
  • 46,49,146
  • 100,100,0,0
Reds
  • 485 C
  • #ED1C24
  • 237,28,36
  • 0,100,100,0
Greys
  • 7687 C
  • #D1D3D4
  • 209,211,212
  • 0,0,0,20
Oranges
  • 159 C
  • #C96628
  • 201,102,40
  • 16,71,100,4
SECONDARY PALETTE

Our primary palette uses bright colors to show the boldness of our brand. These colors are logically used throughout our products and marketing collaterals to guide and highlight the important points.

Blues

  • 2728 C
  • #2242C8
  • 34,66,200
  • 88,78,0,0
  • 7685 C
  • #30449C
  • 48,68,156
  • 84,86,0,0
  • 534 C
  • #29337B
  • 41,51,123
  • 100,98,32,23
  • 2756 C
  • #222560
  • 34,37,96
  • 100,98,32,23

Reds

  • Warm Red C
  • #F24444
  • 242,68,68
  • 0,89,75,0
  • 185 C
  • #E31F2E
  • 227,31,46
  • 4,100,91,0
  • 711 C
  • #C82027
  • 200,32,39
  • 14,100,100,5
  • 7427 C
  • #A11D21
  • 161,29,33
  • 23,100,100,20

Greys

  • 2728 C
  • #BDBDBD
  • 189,189,189
  • 26,21,21,0
  • 7685 C
  • #9B9B9B
  • 155,155,155
  • 42,34,35,1
  • 534 C
  • #909090
  • 144,144,144
  • 46,38,38,2
  • 2756 C
  • #565656
  • 86,86,86
  • 64,56,55,30

Oranges

  • 158 C
  • #DE7728
  • 222,119,40
  • 10,64,100,0
  • 1575 C
  • #F47E2F
  • 244,126,47
  • 0,62,93,0
  • 7579 C
  • #F05323
  • 240,83,35
  • 0,82,98,0
  • 417 C
  • #BC5D28
  • 188,93,40
  • 20,73,100,8