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eQ’s primary color is blue, the accent color is red, the neutral color is grey, and the special color is orange. Our goal is always to maintain the visual integrity of our brand colors.
The blue in eQ is a vigilant, honest and a just partner for you. The red dash completing eQ is a bold and fearless companion who will always stay true, and the silver-grey swoosh is a sign of the heights we can soar, with the three best qualities of eQ: Insight, Integrity, and Innovation.
Our accent colors are selected very carefully. These colors can be bold or vivid and are used sparingly to emphasize, contrast, or create rhythm.
A perfect touch of our warm neutrals allows the primary bold colors to shine in their glory. These colors always bring a visual balance for us to be bold and yet remain elegant in our approach towards our solutions.
Our primary palette uses bright colors to show the boldness of our brand. These colors are logically used throughout our products and marketing collaterals to guide and highlight the important points.