Untitled Basic Web Content

TYPOGRAPHY

Typography is an art of positioning the content in a way that it is legible, clear, and visually appealing. It involves font styles that are readable and convey a clear message. The choice of a typeface plays a vital role in branding.

We at eQ Technologic, try to keep our messages very specific, easy, and focused on our products and solutions. To achieve this, we have chosen two typefaces: Calibri and Open Sans.

KEY ELEMENTS

There are multiple elements of importance that ensure our content is well designed:

01. Line Spacing
02. Alignment
03. Font Width
04. Font Weight
05. Size Selection

FONTS USED

There are two fonts that we have mainly used across different deliverables

Calibri
Marketing Collaterals, Product Literatures
Open Sans
Website, UI/UX
Calibri Light:

We use Calibri Light for print and electronic media as well as our exhibition stall designs.

The highlight of this typeface is, it is a universally readable sans-serif font.

Calibri 01.
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Light
Open Sans:

We use Open Sans across our products, mobile interface, and website. The highlight of this typeface is, it is a humanist sans serif font and legible even in a smaller typeface.

Open Sans 02.
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Light
RULES

There are several dos and don’ts that need to be followed for maintaining consistency across all deliverables.

 
To be followed
Adhere to the font usage as mentioned in our guidelines.
The font size and weight should be followed as mentioned in our guidelines.
Only use licensed fonts.
 
To be avoided
The font structure should not be distorted under any circumstances.
The typeface used for logos cannot be used interchangeably with other typefaces. Stick to the original one used.
Fonts used in the logo cannot be distributed as individual elements.
Avoid using bold font weight.