TYPOGRAPHY
Typography is an art of positioning the content in a way that it is legible, clear, and visually appealing. It involves font styles that are readable and convey a clear message. The choice of a typeface plays a vital role in branding.
We at eQ Technologic, try to keep our messages very specific, easy, and focused on our products and solutions. To achieve this, we have chosen two typefaces: Calibri and Open Sans.
KEY ELEMENTS
There are multiple elements of importance that ensure our content is well designed:
01. Line Spacing
02. Alignment
03. Font Width
04. Font Weight
05. Size Selection
FONTS USED
There are two fonts that we have mainly used across different deliverables
Marketing Collaterals, Product Literatures
Website, UI/UX
Calibri Light:
We use Calibri Light for print and electronic media as well as our exhibition stall designs.
The highlight of this typeface is, it is a universally readable sans-serif font.
Open Sans:
We use Open Sans across our products, mobile interface, and website. The highlight of this typeface is, it is a humanist sans serif font and legible even in a smaller typeface.
RULES
There are several dos and don’ts that need to be followed for maintaining consistency across all deliverables.
